3 min read
When do you hire a marketing agency?

Deciding when to hire a marketing agency is a pivotal moment for any business, marking the transition from in-house improvisation to professional brand amplification. As a Long Island marketing agency deeply rooted in brand marketing, KickAds understands this decision is not taken lightly. It's about timing, understanding your business's needs, and recognizing the signs that indicate it's time to bring in the experts.

Recognizing the Signs

You're Overwhelmed by the Complexity of Digital Marketing

The digital marketing landscape is wide when you consider SEO, social media ads, email marketing, content creation, and everything else it encompasses. If you find yourself overwhelmed by the complexity or struggling to keep up with the latest trends and algorithms, it's a sign you could benefit from the expertise of a marketing agency. Agencies live and breathe marketing; the good ones stay ahead of trends and have the know-how to navigate the digital maze efficiently.

Your Marketing Efforts Aren’t Yielding Results

Perhaps you’ve been handling your marketing in-house, but the needle isn’t moving anymore. If your efforts aren't translating into leads, sales, or website traffic, it’s time to reevaluate. A marketing agency can provide a fresh perspective, audit your current strategies, and implement proven tactics to drive results. They can identify gaps in your strategy and optimize your marketing spend to ensure a higher ROI.

You Want to Scale Your Business

If you’re ready to take your business to the next level but aren’t sure how to scale your marketing efforts accordingly, an agency can help you. Whether you're a startup on Long Island looking to make a name for yourself or an established business aiming to expand your reach, a marketing agency can craft a tailored strategy to accelerate your business’ growth. They have the resources and expertise to launch comprehensive campaigns that increase your visibility and attract more customers.

Your Brand Lacks Cohesion

A consistent brand image and message are crucial for building trust and recognition among your target audience. If your branding feels pieced together across different platforms or you’re unsure how to convey your brand's voice, it's time to seek professional help. Marketing agencies specialize in creating consistent brand identities to ensure your messaging resonates across all channels.

Making the Decision

Assess Your Internal Capabilities

Before reaching out to an agency, assess your in-house capabilities. Do you have the expertise and resources available to meet your marketing objectives? If marketing is pulling you away from your core business operations, hiring an agency can free up your time to focus on what you do best.

Define Your Goals

Clear objectives are essential for your marketing. Whether it's increasing brand awareness, boosting sales, enhancing online presence, or entering new markets, knowing what you want to achieve will help you find an agency that aligns best with your goals.

Consider Your Budget

Marketing is an investment in your business's future. Determine how much you're willing to invest and research agencies that offer clear, transparent pricing. Remember, the cheapest option isn’t always the best, and often costs you more in the long run. Focus on value and ROI.


Hiring a marketing agency is a strategic move that can launch your business forward. It's about recognizing when you need expert assistance to navigate the complicated, ever-changing landscape of digital marketing. For businesses on Long Island and beyond, the right time is when you’re ready to grow, optimize your marketing spend, and elevate your brand's presence in the digital world.

At KickAds, we’re more than just your Long Island marketing agency; we’re your partners in growth, dedicated to helping you achieve your marketing objectives and driving your business to new heights. When you're ready to take that step, we're here to guide you through every phase of your marketing journey.

Contact us today to get your free discovery meeting!