3 min read
Should You Use Multiple Agencies with Your Marketing?

In the broad sea of marketing, businesses are constantly seeking innovative strategies to outshine their competition. One question that often arises is whether to consolidate marketing efforts under a single agency or to divide tasks among multiple specialized agencies. This decision carries significant implications for efficiency, cohesion, and ultimately, the success of your marketing campaigns.

Why You Use a Single Agency

Choosing a single agency, particularly a versatile one like KickAds, known for its efficiency in both digital and traditional marketing across Long Island, offers a seamless integration of marketing strategies.

✅ Advantages:

  • Unified Strategy: A single agency provides a coordinated approach to your marketing strategy. This ensures all aspects of your marketing—from SEO and social media to print advertising—are aligned with your brand's unique goals, voice, and vision.
  • Efficiency in Communication: Working with one agency simplifies communication. You have a singular point of contact for all your marketing needs, which can streamline decision-making processes and implementation of strategies, allowing for quick pivoting when necessary.
  • Consistent Brand Message: A consistent brand message is crucial in building brand recognition. A single agency can maintain a uniform tone and style across all marketing channels, reinforcing your brand identity with your audience.

Why You Should Use Multiple Agencies

On the other side of the debate, employing multiple agencies allows businesses to tap into specialized expertise for different segments of their marketing strategy.

✅ Advantages:

  • Technical Expertise: Different agencies often specialize in specific areas of marketing, such as digital advertising, SEO, or social media. Leveraging these specializations can potentially enhance the effectiveness of each marketing component.
  • Innovative Ideas: Working with multiple agencies can introduce a variety of creative ideas and perspectives. This diversity can lead to innovative campaigns that stand out in competitive markets like Long Island.

Considerations for Choosing Between Single or Multiple Agencies

When deciding whether to go with one agency or several, consider the following points:

  • Brand Complexity and Needs: Evaluate the complexity of your marketing needs and whether a single agency can adequately address them or if specialized agencies are necessary.
  • Coordination and Management: Assess your capacity to manage and coordinate between multiple agencies. More agencies means more points of contact and usually more meetings. Ensuring that all agencies are aligned and working cohesively towards your business objectives is crucial.
  • Budget: Consider your marketing budget. Working with multiple specialized agencies might incur higher costs, but if the ROI justifies the expense, it might be a worthwhile strategy.


Deciding whether to use a single marketing agency or multiple specialized ones depends on your business’s specific needs, goals, and capacity for management and coordination. For businesses seeking a synchronized approach with streamlined communication, a single agency like KickAds may be the ideal solution, offering comprehensive services tailored to the Long Island market. However, for businesses looking for deep specialization and willing to manage multiple partnerships, employing several agencies could provide the competitive edge needed in today's fragmented marketing environment. Ultimately, the choice should align with your strategic objectives, ensuring that your marketing efforts propel your brand towards success.

If you want to learn more about what KickAds Brand Marketing could do for you and your business, contact us today for your free discovery meeting!